Award-winning, influential and internationally acclaimed, David Loftus’ photographs for the books of Jamie Oliver, Rachel Khoo, Gennaro Contaldo, Elizabeth David and April Bloomfield have brought food to life for millions of people. For over 20 years, David has photographed over 100 books including all but one of Jamie Oliver’s international best-sellers. He has also directed television commercials including one of the most successful food ads of all time, for UK supermarket Sainsbury’s. He works with a range of advertising clients such as American Express, Dove, Fortnum & Mason, Nespresso, Pizza Express and Philips, to name a few.
His work with Jamie Oliver alone has resulted in international book sales in excess of 30 million copies. There can be few people with any interest in food who have not at some time looked hungrily at David’s pictures of Jamie’s food and not been immediately inspired to cook.
In addition to his food photography, David has also shot fashion, portraits, landscapes and reportage for the likes of Red magazine, Conde Nast Traveller, Soho House, Collette Dinnigan, India Hicks and Pippa Middleton. He works closely with the digital photographic brand Hipstamatic and has developed the most successful downloadable camera pack to date – the “Loftus Lens”.
His stripped-back, fuss-free style of photography has won David numerous awards over the years including European Portrait & Garden Photographer of the Year and David is now a judge on Garden Photographer and Pink Lady Food Photographer of the Year Awards. In 2010, Professional Photographer magazine named David the 65th most influential photographer of all time.
In 2012, David published his first book under his own name, a recipe collection entitled “Around The World in 80 Dishes”.